Consumer responses to elements of visual esthetics on a brand's instagram page
Year of publication: |
2024
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Authors: | Permell, Solange Renée ; Pacheco, Barney G. |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 4, p. 583-614
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Subject: | color combinations | consumer engagement | consumer expectations | self-concept congruence | visual complexity | visual esthetics | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Virales Marketing | Viral marketing | Visualisierung | Visualization | Werbewirkung | Advertising effects | Social Web | Social web |
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