//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Medien"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Social Web
524
Social web
524
Online-Marketing
268
Internet marketing
267
Consumer behaviour
229
Konsumentenverhalten
229
Brand management
146
Markenführung
146
Viral marketing
109
Virales Marketing
109
social media
98
Brand image
91
Markenimage
91
Beziehungsmarketing
87
Relationship marketing
87
Social media
62
Advertising effects
58
Soziales Netzwerk
58
Werbewirkung
58
Social network
57
Advertising
48
Web 2.0 technologies
48
Web 2.0-Technologien
48
Werbung
48
Brand
47
Markenartikel
47
Tourism
45
Tourismus
44
Online retailing
43
Online-Handel
43
Holiday behaviour
37
Urlaubsverhalten
37
E-commerce
33
Electronic Commerce
33
Customer integration
30
Kundenintegration
30
Facebook
29
Tourism marketing
28
Tourismusmarketing
28
Internet
26
more ...
less ...
Online availability
All
Undetermined
352
Free
4
Type of publication
All
Article
537
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
546
Aufsatz in Zeitschrift
546
Case study
18
Fallstudie
18
Aufsatzsammlung
7
Collection of articles of several authors
7
Sammelwerk
7
Festschrift
2
more ...
less ...
Language
All
English
477
German
70
Author
All
Loureiro, Sandra Maria Correia
9
Luo, Qiuju
5
Okumus, Fevzi
5
Rita, Paulo
5
Bilgihan, Anil
4
Kirilenko, Andrei
4
Portmann, Edy
4
Stepchenkova, Svetlana
4
Bapna, Ravi
3
Boutsouki, Christina
3
Böhringer, Martin
3
Filieri, Raffaele
3
Ghose, Anindya
3
Gretzel, Ulrike
3
Guerreiro, João Pedro Silva Martins
3
Ibrahim, Blend
3
Kwon, Eun Sook
3
Langaro, Daniela
3
Li, Hengyun
3
Melewar, T. C.
3
Morrison, Alastair M.
3
Nusair, Khaldoon
3
Ofek, Elie
3
Sarmento, Eduardo Moraes
3
Stocker, Alexander
3
Wu, Bihu
3
Zhai, Xueting
3
Zhu, Feng
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Banerjee, Snehasish
2
Bang, Nguyen
2
Bao, Tong
2
Beck, Astrid
2
Bilro, Ricardo Godinho
2
Boley, B. Bynum
2
Buhalis, Dimitrios
2
Burtch, Gordon
2
Campo, Sara
2
more ...
less ...
Published in...
All
Tourism management : research, policies, practice
HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of business research : JBR
434
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
196
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
more ...
less ...
Source
All
ECONIS (ZBW)
547
Showing
1
-
10
of
547
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A social media analysis of travel preferences and attitudes, before and during Covid-19
Hardt, Daniel
;
Glückstad, Fumiko Kano
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457579
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Monetary incentives and knowledge spillover : evidence from a natural experiment
Wang, Jing
;
Li, Gen
;
Hui, Kai-Lung
- In:
Management science : journal of the Institute for …
68
(
2022
)
5
,
pp. 3549-3572
Persistent link: https://www.econbiz.de/10013368700
Saved in:
5
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
6
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
7
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
8
The travel influencer construct : an empirical exploration and validation
Manthiou, Aikaterini
;
Ulrich, Isabelle
;
Kuppelwieser, Volker
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457728
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->