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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Online retailing"
~subject:"Viral marketing"
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Online retailing
Viral marketing
Social Web
227
Social web
227
Consumer behaviour
106
Konsumentenverhalten
106
Internet marketing
90
Online-Marketing
90
Virales Marketing
61
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Li, Hengyun
3
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2
Luo, Xin
2
Quintanilla, Claudia
2
Sparks, Beverley
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Tourism management : research, policies, practice
International journal of consumer studies
Journal of electronic commerce research : JECR
Journal of business research : JBR
109
Journal of retailing and consumer services
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
International journal of internet marketing and advertising : IJIMA
54
Information systems research : ISR
49
Journal of management information systems : JMIS
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of hospitality management
37
Technological forecasting & social change : an international journal
36
Electronic commerce research
35
Journal of marketing communications
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
International journal of electronic marketing and retailing : IJEMR
30
International journal of business information systems : IJBIS
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of advertising : the review of marketing communications
24
Journal of internet commerce
24
Journal of marketing
24
International journal of contemporary hospitality management
22
Psychology & marketing
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of electronic commerce : IJEC
21
Journal of hospitality marketing & management
21
The journal of product & brand management
20
Journal of marketing management : MM
19
Journal of travel and tourism marketing
17
Journal of the Academy of Marketing Science
16
Electronic commerce research and applications
15
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
SpringerLink / Bücher
15
Electronic markets : the international journal on networked business
14
International journal of technology marketing : IJTMkt
14
Journal of advertising research
14
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ECONIS (ZBW)
76
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61
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
62
Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
Saved in:
63
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
64
Motivations for sharing tourism experiences through social media
Munar, Ana María
;
Steen Jacobsen, Jens Kr.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 46-54
Persistent link: https://www.econbiz.de/10010351372
Saved in:
65
Online purchase delay : the roles of online consumer experiences
Liao, Tze-hsien
;
Keng, Ching-jui
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010378743
Saved in:
66
Consumer learning embedded in electronic word of mouth
Lu, Xiaoling
;
Li, Yuzhu
;
Zhang, Zhe
;
Rai, Bharatendra
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 300-316
Persistent link: https://www.econbiz.de/10010476761
Saved in:
67
Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling
;
Yin, Guopeng
;
He, Wei
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
Saved in:
68
Visual destination images of Peru : comparative content analysis of DMO and user-generated photography
Stepchenkova, Svetlana
;
Zhan, Fangzi
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 590-601
Persistent link: https://www.econbiz.de/10009736129
Saved in:
69
Online travel reviews as persuasive communication : the effects of content type, source, and certification logos on consumer behavior
Sparks, Beverley
;
Perkins, Helen E.
;
Buckley, Ralf
- In:
Tourism management : research, policies, practice
39
(
2013
),
pp. 1-9
Persistent link: https://www.econbiz.de/10009779082
Saved in:
70
A social network approach to the influences of shopping experiences on e-WOM
Yoon, Sung-joon
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10009672212
Saved in:
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