Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Qi Lu; Qiang Ye; Rob Law
| Year of publication: |
2014
|
|---|---|
| Authors: | Lu, Qi ; Ye, Qiang ; Law, Rob |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 1, p. 1-12
|
| Subject: | Online word-of-mouth | Service products | Product heterogeneity | Hotel rooms | Online sales | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Produktivität | Productivity | Social Web | Social web | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348272