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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Technological forecasting & social change : an international journal"
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Search: subject_exact:"Soziale Medien"
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Social Web
524
Social web
524
Consumer behaviour
191
Konsumentenverhalten
191
Internet marketing
189
Online-Marketing
189
Social media
165
Viral marketing
97
Virales Marketing
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74
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73
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67
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527
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Hajli, Nick
5
Luo, Qiuju
5
Luo, Xin
5
Okumus, Fevzi
5
Akram, Muhammad Shakaib
4
Barnes, Stuart J.
4
Bilgihan, Anil
4
Divakaran, Pradeep Kumar Ponnamma
4
Kirilenko, Andrei
4
Labrecque, Lauren I.
4
Laurell, Christofer
4
Sandström, Christian
4
Stepchenkova, Svetlana
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Bhatti, Zeeshan Ahmed
3
Dens, Nathalie
3
Dhir, Amandeep
3
Dwivedi, Yogesh Kumar
3
Eigenraam, Anniek W.
3
Filieri, Raffaele
3
Gretzel, Ulrike
3
Hennig-Thurau, Thorsten
3
Islam, Nazrul
3
Kaur, Puneet
3
Li, Hengyun
3
Lin, Chieh-Peng
3
Mariani, Marcello M.
3
Morrison, Alastair M.
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Nusair, Khaldoon
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Osei-Frimpong, Kofi
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Pauwels, Koen
3
Pelsmacker, Patrick de
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Ruyter, Ko de
3
Shareef, Mahmud Akhter
3
Toral, S. L.
3
Verlegh, Peeter
3
Wang, Yonggui
3
Willemsen, Lotte M.
3
Wirtz, Bernd W.
3
Wu, Bihu
3
Zhai, Xueting
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Tourism management : research, policies, practice
Journal of electronic commerce research : JECR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Technological forecasting & social change : an international journal
Journal of business research : JBR
434
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
196
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
527
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21
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
22
Would you go invisible on social media? : an empirical study on the antecedents of users' lurking behavior
Hong, Ying
;
Hu, Jiangting
;
Zhao, Yaxin
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014329847
Saved in:
23
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
24
COVID-19 and telemedicine : a netnography approach
Arenas Gaitán, Jorge
;
Ramírez-Correa, Patricio E.
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014438912
Saved in:
25
Social media use, corporate entrepreneurship and organizational resilience : a recipe for SMEs success in a post-Covid scenario
Martín-Rojas, Rodrigo
;
Garrido-Moreno, Aurora
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014441397
Saved in:
26
Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela
;
Caputa, Wiesława
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Saved in:
27
Privacy paradox for location tracking in mobile social networking apps : the perspectives of behavioral reasoning and regulatory focus
Ying, Shiyi
;
Huang, Youlin
;
Qian, Lixian
;
Song, Jinzhu
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014441451
Saved in:
28
The power of big data analytics over fake news : a scientometric review of Twitter as a predictive system in healthcare
Cano-Marin, Enrique
;
Mora-Cantallops, Marçal
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014441524
Saved in:
29
Mapping social media engagement in the food supply chain
Luo, Na
;
Wu, Sihong
;
Liu, Yanping
;
Feng, Zhangwei
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014441532
Saved in:
30
Social media engagement in the maritime industry during the pandemic
Koh, Le Yi
;
Ng, Chloe
;
Wang, Xueqin
;
Yuen, Kum Fai
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014441958
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