Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Year of publication: |
2023
|
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Authors: | Myers, Susan Wesson ; Syrdal, Holly A. ; Mahto, Raj V. ; Sen, Sandipan |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 191.2023, p. 1-14
|
Subject: | Social media marketing | Advertising and religion | Influencer marketing | Social media engagement | Spirituality | Religion | Online-Marketing | Internet marketing | Social Web | Social web | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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