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isPartOf:"Zeitschrift für KMU und Entrepreneurship : ZfKE"
type_genre:"Case study"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Lowe, Robin"
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Zeitschrift für KMU und Entrepreneurship : ZfKE
Berichte aus der Betriebswirtschaft
Entrepreneurship marketing : principles and practice of SME marketing
Gabler Edition Wissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
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Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
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