Cross-cultural marketing strategies for SMEs
Robin Lowe, Isobel Doole and Felicity Mendoza
| Year of publication: |
2011
|
|---|---|
| Authors: | Lowe, Robin ; Doole, Isobel ; Mendoza, Felicity |
| Published in: |
Entrepreneurship marketing : principles and practice of SME marketing. - London : Routledge, ISBN 978-0-415-57375-7. - 2011, p. 285-308
|
| Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing | Internationale Marktsegmentierung | International market segmentation | Internationale Unternehmenskooperation | International business cooperation | KMU | SME |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822518