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language:"deu"
subject:"Allgemeines Gleichgewicht"
~person:"Büschken, Joachim"
~person:"Pepels, Werner"
~person:"Runia, Peter"
~subject:"Marketingmanagement"
~type_genre:"Handbuch"
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Allgemeines Gleichgewicht
Marketingmanagement
Theorie
21
Theory
21
Deutschland
16
Germany
16
Marketing
15
Betriebswirtschaftslehre
8
Business economics
8
Marketing theory
8
Marketingtheorie
8
Unternehmen
4
Beziehungsmarketing
3
Marketing management
3
Relationship marketing
3
Business organization
2
Market segmentation
2
Marktsegmentierung
2
Organisationsgestaltung
2
Organisationsstruktur
2
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2
Physical distribution
2
Unternehmensorganisation
2
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B-to-B-Marketing
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Business network
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Business-to-business marketing
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Consumer behaviour
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Customer service
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Dienstleistungsbetrieb
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Dienstleistungsmanagement
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Direktmarketing
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E-commerce
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Electronic Commerce
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Internet
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Konsumentenverhalten
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Handbook
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Büschken, Joachim
Pepels, Werner
Runia, Peter
Bruhn, Manfred
11
Homburg, Christian
7
Hippner, Hajo
4
Wilde, Klaus D.
4
Ahlert, Dieter
2
Hermanns, Arnold
2
Kleinaltenkamp, Michael
2
Payne, Adrian
2
Plinke, Wulff
2
Backhaus, Klaus
1
Berndt, Ralph
1
Borchert, Stefan
1
Bruin, Fred
1
Griese, Kai-Michael
1
Herrmann, Andreas
1
Meffert, Heribert
1
Rapp, Reinhold
1
Sauter, Michael
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Zanger, Cornelia
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ECONIS (ZBW)
3
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1
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
2
Kundendienstpolitik : die Instrumente des After Sales-Marketing
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001364406
Saved in:
3
Absatzpolitik : die Instrumente des Verkaufsmarketing
Pepels, Werner
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000670935
Saved in:
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