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language:"eng"
type:"book"
~institution:"Macquarie University / Department of Economics"
~language:"ces"
~source:"econis"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Small and medium-sized enterprises"
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KMU
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Marketing management
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Marketingmanagement
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SME
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Lancaster, Geoffrey
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Elinkeinoelämän Tutkimuslaitos
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An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
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1998
Persistent link: https://www.econbiz.de/10000983872
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Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
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1998
Persistent link: https://www.econbiz.de/10000989070
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