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language:"eng"
~accessRights:"free"
~isPartOf:"Marketing theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Market mechanism
1
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choice
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concerned markets
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heroes
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Cova, Bernard
1
Fitchett, James
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Gummerus, Johanna
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Onyas, Winfred Ikiring
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Sihvonen, Antti
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Marketing theory
Cogent business & management
19
European research studies
17
Marketing i menedžment innovacij : m&mi
11
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
11
Psychology & marketing
7
Administrative Sciences : open access journal
6
Expert journal of marketing
6
Journal of risk and financial management : JRFM
6
AMS review : official publication of the Academy of Marketing Science
5
Baltic Journal of Economic Studies
5
Journal of open innovation : technology, market, and complexity
5
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
5
Wine Economics and Policy
5
Amfiteatru economic : an economic and business research periodical
4
Emerging Markets Journal : EMAJ
4
International journal of economics and financial issues : IJEFI
4
Italian journal of marketing : ITJM
4
Review of managerial science : RMS
4
Advances in management & applied economics
3
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
3
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
3
Economics, management and financial markets
3
Innovation & management review
3
International journal of sports marketing & sponsorship
3
Journal of business market management : JBM
3
Journal of historical research in marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
3
Trends economics and management
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Agricultural and Food Economics : AFE
2
Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University
2
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Central European business review : CEBR
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Czech journal of social sciences, business and economics : an international multidisciplinary refereed journal of social sciences, business and economics
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DBA Africa management review
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Dutch journal of finance and management
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1
Enacting overlapping exchanges to address market concerns : evidence on sustainable and conventional coffee markets in Uganda
Onyas, Winfred Ikiring
- In:
Marketing theory
23
(
2023
)
3
,
pp. 411-435
Persistent link: https://www.econbiz.de/10014368293
Saved in:
2
Red tsars and iron ladies : exploring the role of marketing forces in the construction of political heroism
Patsiaouras, Georgios
;
Fitchett, James
- In:
Marketing theory
23
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014230881
Saved in:
3
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
4
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
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