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language:"eng"
~accessRights:"restricted"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Arbeitsmarkt"
~subject:"Big Data"
~subject:"Unternehmensgründung"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
13
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7
Journal of research in marketing and entrepreneurship : JRME
5
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Asia Pacific journal of marketing and logistics
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Entrepreneurial Rise in the Middle East and North Africa : The Influence of Quadruple Helix on Technological Innovation
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1
Navigating the job market with gender research
Cherup, Abigail Nappier
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 357-359
Persistent link: https://www.econbiz.de/10012515254
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
On realising the utopian potential of big data analytics for maximising return on marketing investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
Saved in:
4
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
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