Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Caitlin C. Ferreira, Sarah Lord Ferguson and Leyland F. Pitt
| Year of publication: |
2019
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|---|---|
| Authors: | Ferreira, Caitlin C. ; Ferguson, Sarah Lord ; Pitt, Leyland F. |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 9/10, p. 867-885
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| Subject: | brand equity | comfort entrepreneur | Entrepreneurial marketing | growth strategy | hybrid entrepreneurship | strategic orientation | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | Markenführung | Brand management | Unternehmer | Entrepreneurs | Marketing | Selbstständige | Self-employed | Strategisches Management | Strategic management | KMU | SME |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1637921 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178447