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language:"eng"
~accessRights:"restricted"
~language:"deu"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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The Routledge companion to marketing and feminism
4
Critical perspectives on diversity, equity, and inclusion in marketing
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Using influencer marketing as a digital business strategy
2
Cases on digital strategies and management issues in modern organizations
1
Consumer perception of product risks and benefits
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
1
Cultural marketing and metaverse for consumer engagements
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
Entrepreneurial development and innovation in family businesses and SMEs
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
Fuzzy optimization and multi-criteria decision making in digital marketing
1
Global marketing strategies for the promotion of luxury goods
1
Global strategic management in the service industry : a perspective of the new era
1
Handbook of research on applied AI for international business and marketing applications
1
Marketing accountability for marketing and non-marketing outcomes
1
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
1
Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption : 6th International Conference on Economics and Social Sciences, ICESS 2023, Bucharest, Romania
1
Reshaping capitalism in Weimar and Nazi Germany
1
Sustainable Luxury : An International Perspective
1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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A bibliometric analysis on research trends in neuromarketing : current status and future directions
Oberoi, Sumit
;
Kansra, Pooja
;
Awasthi, Vedica
- In:
Digital influence on consumer habits : marketing …
,
(pp. 79-92)
.
2024
Persistent link: https://www.econbiz.de/10014553337
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2
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
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3
TikTok content categories and user engagement behavior : Alisha Lehmann - celebrity athlete and influencer
Mereu, Sebastiano
- In:
Using influencer marketing as a digital business strategy
,
(pp. 214-234)
.
2024
Persistent link: https://www.econbiz.de/10014462515
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4
Digital marketing tools and market trends in the skincare industry : consumer behavior and sales growth insights
Castilla-Miguel, Lierni
;
Aramendia-Muneta, Maria Elena
- In:
Using influencer marketing as a digital business strategy
,
(pp. 235-268)
.
2024
Persistent link: https://www.econbiz.de/10014462517
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5
Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
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6
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
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7
Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
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8
Future of marketing after disruptions and uncertainties : physical, digital, or phygital?
Mishra, Vinaytosh
;
Rana, Sudhir
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 31-40)
.
2023
Persistent link: https://www.econbiz.de/10014338916
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9
Einfluss von Social-Media-InfluencerInnen auf Kaufentscheidungen ihrer Publika
Hanisch, Megan
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 177-200)
.
2023
Persistent link: https://www.econbiz.de/10014435271
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10
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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