Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Year of publication: |
2023
|
---|---|
Authors: | Brooksworth, Frederica ; Mogaji, Emmanuel ; Bosah, Genevieve |
Published in: |
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-07326-7. - 2023, p. 267-278
|
Subject: | Conclusion | Developing countries edited book | Emerging economies | Fashion marketing | Entwicklungsländer | Developing countries | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Schwellenländer | Marketing | Nachhaltige Entwicklung | Sustainable development | Bekleidungsindustrie | Clothing industry |
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