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language:"eng"
~accessRights:"restricted"
~person:"Colander, David C."
~person:"Schoormans, Jan P. L."
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Congruence vs complementarity
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Colander, David C.
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European journal of innovation management : EJIM
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How to market the market : the trouble with profit maximization
Colander, David C.
- In:
Eastern economic journal
43
(
2017
)
2
,
pp. 362-367
Persistent link: https://www.econbiz.de/10012243799
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2
Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
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