Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Year of publication: |
2016
|
---|---|
Authors: | Gattol, Valentin ; Sääksjärvi, Maria ; Gill, Tripat ; Schoormans, Jan P. L. |
Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 19.2016, 4, p. 589-607
|
Subject: | Marketing | New product development | Congruence vs complementarity | Feature addition vs deletion | Feature fit | Hedonic vs utilitarian | Theorie | Theory | Produktentwicklung | Innovation | Konsumentenverhalten | Consumer behaviour |
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