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language:"eng"
~institution:"American Marketing Association"
~institution:"Erasmus Research Institute of Management"
~subject:"Theorie"
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36
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36
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18
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Franses, Philip Hans
2
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3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Institute of Practitioners in Advertising <London>
1
International Association for Fuzzy Set Management and Economy
1
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1
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1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
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1
Marketing Science Institute <Cambridge, Mass.>
1
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1
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1
Seminar on Business to Business Marketing <211, 1997, Wien>
1
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1
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1
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6
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5
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5
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2
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1
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ECONIS (ZBW)
18
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1
Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
Saved in:
2
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
3
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
4
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Saved in:
5
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
6
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
7
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
8
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
9
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
10
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
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