"Marketing theory and applications" ; 2003=Vol. 14
eds.: Geraldine R. Henderson; Marian Chapman Moore
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Henderson, Geraldine Rosa (contributor) ; Moore, Marian C. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Published in: | |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Marketing | Marktforschung | Market research | Verkauf | Selling | Internet | Internationales Marketing | International marketing | Theorie | Theory | USA | United States |
| Extent: | XVIII, 367 S. graph. Darst. |
|---|---|
| Series: | |
| Conferences: | AMA Winter Educators' Conference : 2003. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben. - Enth. zahlr. Beitr. |
| ISBN: | 0-87757-305-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001752829