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language:"eng"
~institution:"Center for International Research in Consumers Location and Their Environments"
~institution:"Harvard Graduate School of Business Administration"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Markenartikel
Marketingmanagement
Marketing
8
Marketing management
5
Consumer behaviour
2
Einzelhandel
2
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2
Marktforschung
2
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2
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1
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Center for International Research in Consumers Location and Their Environments
Harvard Graduate School of Business Administration
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38
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10
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8
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7
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5
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4
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4
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4
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3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
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3
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3
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2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
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Bain & Company <Boston, Mass.>
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2
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1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
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1
AMA Winter Academic Conference <2024, Online>
1
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1
AMS World Marketing Congress <22., 2019, Edinburgh>
1
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1
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1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Administrative Staff College
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Agricultural and Mechanical College of Texas, Texas Agricultural Experiment Station, Texas Agricultural Extension Service, College Station
1
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1
American Management Association, Marketing Division
1
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1
Athens Institute for Education and Research
1
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1
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ECONIS (ZBW)
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1
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
2
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
3
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
4
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
Kaufmann, Hans Rüdiger
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003224191
Saved in:
5
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
6
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
7
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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