Mass affluence : seven new rules of marketing to today's consumer
Paul Nunes; Brian Johnson
| Year of publication: |
c 2004
|
|---|---|
| Authors: | Nunes, Paul ; Johnson, Brian |
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Marketingmanagement | Marketing management | Marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Konsumgesellschaft | Consumer society |
| Description of contents: | Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVII, 269 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [235]-253) and index : £17.99 : CIP entry (Aug.) |
| ISBN: | 1-59139-196-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001932772