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language:"eng"
~institution:"European Travel Commission"
~language:"bul"
~source:"econis"
~type_genre:"Arbeitspapier"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzschrift"
~type_genre:"Non-commercial literature"
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Fremdenverkehrsgebiet
2
Marketing
2
Tourism marketing
2
Tourismusmarketing
2
Brand management
1
Electronic Commerce
1
Internet marketing
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Markenführung
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Online-Marketing
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Anholt, Simon
1
Varlow, Peter
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European Travel Commission
American Marketing Association
51
Erasmus Research Institute of Management
5
Academy of Marketing Science
4
Econometrisch Instituut <Rotterdam>
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Eurasia Business and Economics Society
3
European Marketing Academy
3
Fachhochschule Reutlingen / European School of Business
3
World Tourism Organization
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Business & Economics Society International
2
Business & Economics Society International / Conference <12., 2008, Lugano>
2
Business & Economics Society International / Conference <16., 2010, Athen>
2
Center for International Food and Agricultural Policy
2
DePaul University / College of Commerce
2
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
2
European Society for Opinion and Marketing Research
2
FAO
2
Helsingin Kauppakorkeakoulu
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Market Research Society
2
Michigan State University
2
National Bureau of Economic Research
2
OECD
2
School of Management Studies <Allahabad>
2
Trends in Business Communication <Veranstaltung> <8., 2020, Online>
2
USA / Economic Research Service
2
World Marketing Congress <19., 2016, Paris>
2
AGRA CEAS Consulting SA
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
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ECONIS (ZBW)
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Handbook on tourism destination branding
Anholt, Simon
(
introduction
)
-
World Tourism Organization
;
European Travel Commission
-
2009
-
First printing
Persistent link: https://www.econbiz.de/10014006811
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2
Handbook on E-marketing for tourism destinations
Varlow, Peter
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003769741
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