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language:"eng"
~institution:"Harvard Graduate School of Business Administration"
~language:"und"
~subject:"Economics"
~subject:"Konsumentenverhalten"
~subject:"Store brand"
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
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Cadeaux, Jack, Marketing, Australian School of Business, UNSW
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Christian-Albrechts-Universität zu Kiel
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Cultural Perspectives in Marketing Conference <2010, Lille>
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Fachhochschule Reutlingen / European School of Business
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Fördergesellschaft Marketing (FGM) e.V.
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Global Islamic Marketing Conference <13., 2022, Istanbul>
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Global Islamic Marketing Conference <2011, Dubai, Stadt>
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Handelshochschule Leipzig
1
IGI Global
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International Conference An Enterprise Odyssey: Economics and Business in the New Millennium 2002 <2002, Zagreb>
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International Conference European Integration - New Challenges for the Romanian Economy <5, 2009 Oradea, Oradea>
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International Conference Liberec Economic Forum <15., 2021, Liberec>
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International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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