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language:"eng"
~institution:"IGI Global"
~institution:"Springer Fachmedien Wiesbaden"
~institution:"Uni-Taschenbücher GmbH"
~institution:"Verlag Dr. Kovač"
~language:"deu"
~language:"zho"
~person:"Kuß, Alfred"
~person:"Rederer, Erik Ralf"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Pharmaceutical industry"
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Impulse für die Pharmaindustrie
Pfannstiel, Mario A.
(
ed.
);
Da-Cruz, Patrick
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012034062
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2
Strategic marketing : market-oriented corporate and business unit planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
-
2018
Persistent link: https://www.econbiz.de/10011647946
Saved in:
3
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2016
-
7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482864
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