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language:"eng"
~institution:"IGI Global"
~institution:"Springer Fachmedien Wiesbaden"
~institution:"Uni-Taschenbücher GmbH"
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Marketing
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American Marketing Association
84
University of Western Sydney
23
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20
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
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5
Walter de Gruyter GmbH & Co. KG
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4
Center for Agricultural and Rural Development (CARD), Iowa State University
4
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4
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4
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4
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4
Information Resources Management Association
4
Logos Verlag Berlin
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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ECONIS (ZBW)
21
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1
Providing a new perspective on understanding and measuring of customer inspiration
Stoll, Lisa
-
2022
Persistent link: https://www.econbiz.de/10012630765
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2
Marketing & Innovation 2021 : Digitalität – die Vernetzung von digital und analog
Naskrent, Julia
(
ed.
);
Stumpf, Marcus
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012162965
Saved in:
3
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Bruhn, Manfred
(
ed.
);
Burmann, Christoph
(
ed.
); …
-
2020
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012259967
Saved in:
4
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
Saved in:
5
The pursuit of food well-being : the mechanisms behind consumers' food well-being, and their relevance for food retailing and marketing
Frentz, Florentine
-
2020
Persistent link: https://www.econbiz.de/10012212372
Saved in:
6
The creation of the extraordinary : perspectives on luxury
Gurzki, Hannes
-
2020
Persistent link: https://www.econbiz.de/10012173666
Saved in:
7
Multidisziplinäre Betrachtung des vielschichtigen Phänomens Glücksspiel : Festschrift zu Ehren des 65. Geburtstags von Prof. Dr. Tilman Becker
Wöhr, Andrea
(
ed.
);
Wuketich, Marius Reinhold
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011967146
Saved in:
8
An investor’s perspective on marketing excellence : how objective marketing indicants can complement firm valuations
Kemsa, Dominik
-
2019
Persistent link: https://www.econbiz.de/10011949186
Saved in:
9
Strategic marketing : market-oriented corporate and business unit planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
-
2018
Persistent link: https://www.econbiz.de/10011647946
Saved in:
10
Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought
Dühring, Lisa
-
2017
Persistent link: https://www.econbiz.de/10011640104
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