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language:"eng"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Innovation"
~subject:"Marketing management"
~subject:"Theorie"
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Marketing & Innovation 2021 : Digitalität – die Vernetzung von digital und analog
Naskrent, Julia
(
ed.
);
Stumpf, Marcus
(
ed.
); …
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2021
Persistent link: https://www.econbiz.de/10012162965
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Bruhn, Manfred
(
ed.
);
Burmann, Christoph
(
ed.
); …
-
2020
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012259967
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3
Strategic marketing : market-oriented corporate and business unit planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
-
2018
Persistent link: https://www.econbiz.de/10011647946
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