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language:"eng"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Nutrition"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
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Nutrition
Theorie
Unternehmenserfolg
Marketing
48
Marketing management
17
Marketingmanagement
17
Marketing theory
11
Marketingtheorie
10
Corporate Social Responsibility
7
Corporate social responsibility
7
Business ethics
6
Unternehmensethik
6
Firm performance
4
Market orientation
4
Marketing strategy
4
Theory
4
USA
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United States
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Business model
3
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Ahluwalia, Saurabh
1
Auh, Seigyoung
1
Brower, Jacob
1
Crittenden, Victoria Lynn
1
Gatignon, Hubert A.
1
Ivens, Björn Sven
1
Johnson, Lester W.
1
Kammerlander, Nadine
1
Lecocq, Xavier
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Lee, Christopher T.
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Leischnig, Alexander
1
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1
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1
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1
Minton, Elizabeth A.
1
Nath, Pravin
1
Oliverio, Susan
1
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1
Pennings, Marieke C.
1
Peterson, Robert A.
1
Sorescu, Alina
1
Striano, Tricia
1
Su, Zhongfeng
1
Sun, Wei
1
Wilkie, Dean C. H.
1
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AMS review : official publication of the Academy of Marketing Science
Marketing letters : a journal of research in marketing
Journal of business research : JBR
22
Industrial marketing management : the international journal for industrial and high-tech firms
19
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
8
Operations research
7
The journal of business & industrial marketing
7
Journal of marketing
6
Journal of marketing management : MM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Cogent business & management
5
European journal of operational research : EJOR
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
American journal of agricultural economics
4
European journal of marketing : EJM
4
International business review : the official journal of the European International Business Academy
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
MSI reports : working paper series
4
Marketing theory
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Eastern economic journal
3
European research studies
3
Global business review
3
International journal of innovation management
3
International journal of production economics
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of business-to-business marketing
3
Journal of entrepreneurship in emerging economies
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of political economy
3
Management research review
3
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ECONIS (ZBW)
10
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1
A critique of corporate social responsibility in light of classical economics
Ahluwalia, Saurabh
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10013401658
Saved in:
2
The 101 calorie mini pack : the interaction between numerical and verbal marketing cues
Minton, Elizabeth A.
;
Liu, Richie L.
;
Lee, Christopher T.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011876271
Saved in:
3
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
Saved in:
4
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
5
A new conceptual lens for marketing : a configurational perspective based on the business model concept
Leischnig, Alexander
;
Ivens, Björn Sven
;
Kammerlander, …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 138-153
Persistent link: https://www.econbiz.de/10011824772
Saved in:
6
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
7
A picture tells a thousand words : impact of an educational nutrition booklet on nutrition label gazing
Pennings, Marieke C.
;
Striano, Tricia
;
Oliverio, Susan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 355-360
Persistent link: https://www.econbiz.de/10010439173
Saved in:
8
Scientific progress in marketing
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009740055
Saved in:
9
Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng
;
Xie, En
;
Liu, Hong
;
Sun, Wei
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
Saved in:
10
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar
;
Auh, Seigyoung
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
Saved in:
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