Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Year of publication: |
2013
|
---|---|
Authors: | Su, Zhongfeng ; Xie, En ; Liu, Hong ; Sun, Wei |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 3, p. 261-276
|
Subject: | Product innovation | Legal capability | Marketing capability | Technological capability | Firm performance | Produktentwicklung | New product development | Unternehmenserfolg | Innovation | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Capability-Ansatz | Capability approach | Marketing |
-
Aljanabi, Abdulqadir Rahomee Ahmed, (2022)
-
Dynamic capability and firm performance : the role of marketing capability and operations capability
Mu, Jifeng, (2017)
-
The roles of product innovation capability in marketing performance
Khasanah, Imroatul, (2023)
- More ...
-
Su, Zhongfeng, (2013)
-
Su, Zhongfeng, (2013)
-
Alliance motivations, control mechanisms and alliance performance : evidence from China
Su, Zhongfeng, (2009)
- More ...