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language:"eng"
~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of pragmatics : an interdisciplinary journal of language studies"
~subject:"Brand management"
~subject:"Metapher"
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Academy of Management journal : AMJ
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Consumer metaphoria : uncovering the automaticity of animal, product/brand, and country meanings
Martin, Drew
;
Palakshappa, Nitha
;
Woodside, Arch G.
- In:
Australasian marketing journal
27
(
2019
)
2
,
pp. 113-125
Persistent link: https://www.econbiz.de/10012103250
Saved in:
2
Silver bullet or ricochet? : CEOs’ use of metaphorical communication and infomediaries’ evaluations
König, Andreas
;
Mammen, Jan
;
Luger, Johannes
;
Fehn, Angela
- In:
Academy of Management journal : AMJ
61
(
2018
)
4
,
pp. 1196-1230
Persistent link: https://www.econbiz.de/10011926304
Saved in:
3
Literary pragmatics : cognitive metaphor and the structure of the poetic text
Hiraga, Masako K.
(
contributor
)
- In:
Journal of pragmatics : an interdisciplinary journal of …
24,6
(
1995
)
Persistent link: https://www.econbiz.de/10008943160
Saved in:
4
Metaphor and iconicity
Hiraga, Masako K.
(
contributor
)
- In:
Journal of pragmatics : an interdisciplinary journal of …
22,1
(
1994
)
Persistent link: https://www.econbiz.de/10008942811
Saved in:
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