Consumer metaphoria : uncovering the automaticity of animal, product/brand, and country meanings
Year of publication: |
2019
|
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Authors: | Martin, Drew ; Palakshappa, Nitha ; Woodside, Arch G. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 27.2019, 2, p. 113-125
|
Subject: | Country-of-origin | Brand | FMET | India | Metaphor | Indien | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2018.08.001 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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