//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"bul"
~subject:"Bibliometrie"
~subject:"Lehrplan"
~subject:"Strategic management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrie
Lehrplan
Strategic management
Marketing
32
marketing
10
Internet marketing
9
Online-Marketing
9
Consumer behaviour
8
Konsumentenverhalten
8
Marketing management
8
Marketingmanagement
8
Werbung
8
Marketing theory
7
Marketingtheorie
7
Advertising
6
Social Web
5
Social web
5
USA
5
United States
5
Advertising effects
4
Beziehungsmarketing
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
Werbewirkung
4
advertising
4
Australia
3
Australien
3
Betriebswirtschaftsstudium
3
Bibliometrics
3
Firm performance
3
Graduate business education
3
KMU
3
SME
3
Unternehmenserfolg
3
social media
3
viral marketing
3
Brand image
2
Brand management
2
Business and economics education
2
Charity
2
Curriculum
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
Bulgarian
Author
All
Chad, Paul
1
Chaudhary, Harish
1
De Villiers, Rouxelle
1
Jevons, Colin
1
Katsonis, Nikolaos
1
Kyriazis, Elias
1
Motion, Judy
1
Myloni, Barbara
1
Quazi, Ali
1
Sfakianakis, Michael
1
Snuggs, Elizabeth
1
Sota, Shikha
1
Soutar, Geoffrey N.
1
Theoharis, Dimitrios
1
Tipgomut, Pornchanoke
1
Wilkinson, Ian F.
1
Yadav, Nidhi
1
Young, Louise
1
von der Heidt, Tania
1
more ...
less ...
Published in...
All
Australasian marketing journal
International journal of internet marketing and advertising : IJIMA
Journal of marketing education : JME
35
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business research : JBR
12
Marketing intelligence & planning
9
The marketing review
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
European journal of marketing : EJM
6
Journal of strategic marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Handbook of research on Asian business
4
International journal of consumer studies
4
Journal of business ethics : JOBE
4
Journal of business-to-business marketing
4
Journal of education for business
4
Journal of macromarketing
4
Psychology & marketing
4
Discussion paper / Center for Economic Research, Tilburg University
3
ERIM report series research in management
3
Edward Elgar E-Book Archive
3
International journal of business and globalisation : IJBG
3
International journal of contemporary hospitality management
3
International journal of wine business research : IJWBR
3
International marketing review
3
Journal of historical research in marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
World review of entrepreneurship, management and sustainable development
3
Absolute essentials of business and economics
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arts marketing : an international journal ; AM
2
Cogent business & management
2
Elgar original reference
2
Entrepreneurship marketing : principles and practice of SME marketing
2
European journal of international management : EJIM
2
European journal of marketing
2
International business and economics research journal
2
International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda
Yadav, Nidhi
;
Sota, Shikha
;
Chaudhary, Harish
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 121-147
Persistent link: https://www.econbiz.de/10014318248
Saved in:
2
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
3
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
4
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Saved in:
5
Research performance of marketing academics and departments : an international comparison
Soutar, Geoffrey N.
;
Wilkinson, Ian F.
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 155-161
Persistent link: https://www.econbiz.de/10011338624
Saved in:
6
Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul
;
Kyriazis, Elias
;
Motion, Judy
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
Saved in:
7
Enhancing learning-centeredness in marketing principles curriculum
von der Heidt, Tania
;
Quazi, Ali
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 250-258
Persistent link: https://www.econbiz.de/10010242953
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->