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language:"eng"
~isPartOf:"Australasian marketing journal"
~language:"bul"
~subject:"Betriebswirtschaftslehre"
~subject:"Bibliometrie"
~subject:"Lehrplan"
~subject:"Strategic management"
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Australasian marketing journal
Journal of marketing education : JME
35
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business research : JBR
12
Marketing intelligence & planning
9
The marketing review
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
European journal of marketing : EJM
6
Journal of strategic marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Handbook of research on Asian business
4
International journal of consumer studies
4
Journal of business ethics : JOBE
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Journal of business-to-business marketing
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Journal of education for business
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Journal of the Academy of Marketing Science
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Edward Elgar E-Book Archive
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International journal of business and globalisation : IJBG
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International journal of contemporary hospitality management
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International journal of wine business research : IJWBR
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International marketing review
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Journal of promotion management : innovations in planning and applied research
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World review of entrepreneurship, management and sustainable development
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Absolute essentials of business and economics
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arts marketing : an international journal ; AM
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Entrepreneurship marketing : principles and practice of SME marketing
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European journal of international management : EJIM
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1
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
2
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Saved in:
3
Research performance of marketing academics and departments : an international comparison
Soutar, Geoffrey N.
;
Wilkinson, Ian F.
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 155-161
Persistent link: https://www.econbiz.de/10011338624
Saved in:
4
Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul
;
Kyriazis, Elias
;
Motion, Judy
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
Saved in:
5
Enhancing learning-centeredness in marketing principles curriculum
von der Heidt, Tania
;
Quazi, Ali
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 250-258
Persistent link: https://www.econbiz.de/10010242953
Saved in:
6
Special issue: Corporate reputation as anticipated corporate conduct
Helm, Sabrina
(
contributor
)
- In:
Australasian marketing journal
17.2009,2
(
2009
)
Persistent link: https://www.econbiz.de/10008688189
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