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language:"eng"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business-to-business marketing"
~subject:"United States"
~subject:"Welt"
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Welt
Marketing
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Hutt, Michael D.
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Lichtenthal, J. David
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Business horizons
Journal of business-to-business marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
Journal of business research : JBR
21
SpringerLink / Bücher
20
Journal of marketing management : MM
19
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Political marketing in the United States
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Journal of marketing education : JME
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of historical research in marketing
10
Journal of marketing
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American journal of agricultural economics
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Does marketing need reform? : fresh perspectives on the future
8
Journal of business ethics : JOBE
8
Journal of the Academy of Marketing Science
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Series / American Marketing Association
8
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Marketing theory
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Australasian marketing journal
5
Electronic markets : the international journal on networked business
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Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of macromarketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
After sixty : marketing to baby boomers reaching their big transition years
4
EBSCOhost eBook Collection
4
Eurasian studies in business and economics
4
European journal of marketing : EJM
4
Journal of business strategy
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ECONIS (ZBW)
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1
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
2
A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
Saved in:
3
The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
Saved in:
4
Response to : "The Journal of Business-to-Business Marketing comes of age"
Honeycutt, Earl D.
;
Thelen, Shawn T.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 198-203
Persistent link: https://www.econbiz.de/10003814686
Saved in:
5
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
6
Trends in executive education in business marketing
Narayandas, Das
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003507005
Saved in:
7
Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers
Hutt, Michael D.
;
Speh, Thomas W.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10003507031
Saved in:
8
A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Rodriguez, Carlos M.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003507075
Saved in:
9
A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Butaney, Gul T.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 103-109
Persistent link: https://www.econbiz.de/10003507084
Saved in:
10
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Saved in:
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