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language:"eng"
~isPartOf:"Business horizons"
~subject:"Consumer behaviour"
~subject:"Demand and Price Analysis"
~subject:"Social Web"
~subject:"advertising"
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Balagué, Christine
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Business horizons
Journal of business research : JBR
38
European Journal of Marketing
33
Journal of Consumer Marketing
19
Journal of Islamic marketing : JIMA
19
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing management : MM
14
Springer eBook Collection
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of wine business research : IJWBR
13
International journal of islamic marketing and branding
12
Marketing theory
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European journal of marketing : EJM
10
International Journal of Retail & Distribution Management
10
Journal of Islamic marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of Product & Brand Management
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Journal of marketing research : JMR
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Psychology & marketing
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SpringerLink / Bücher
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Cogent business & management
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International journal of internet marketing and advertising : IJIMA
8
Journal of modelling in management
8
Journal of promotion management : innovations in planning and applied research
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Marketing intelligence & planning
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of marketing education : JME
7
Journal of retailing and consumer services
7
Journal of strategic marketing
7
Marketing Intelligence & Planning
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Edward Elgar E-Book Archive
6
International journal of technology marketing : IJTMkt
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Journal of Services Marketing
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Journal of fashion marketing and management
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ECONIS (ZBW)
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
3
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
4
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
5
A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
Saved in:
6
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
7
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
8
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
Saved in:
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