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language:"eng"
~isPartOf:"Business horizons"
~subject:"Theorie"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Campbell, Colin L.
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Business horizons
Journal of marketing management : MM
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of business research : JBR
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of forecasting
11
Journal of marketing education : JME
11
American journal of agricultural economics
10
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Journal of business-to-business marketing
8
Journal of historical research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of business ethics : JOBE
7
Marketing intelligence & planning
7
Marketing theory
7
Operations research
7
European journal of marketing : EJM
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMS review : official publication of the Academy of Marketing Science
5
Australasian marketing journal
5
Enterprise & society : the international journal of business history
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European journal of operational research : EJOR
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of macromarketing
5
Journal of strategic marketing
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The marketing review
5
Applied economics
4
Electronic markets : the international journal on networked business
4
International journal of wine business research : IJWBR
4
Journal of financial services marketing : JFSM
4
Journal of food products marketing
4
Omega : the international journal of management science
4
Production and operations management : an international journal of the Production and Operations Management Society
4
The Canadian journal of economics
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The journal of consumer marketing
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From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
2
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Saved in:
3
Airline marketing alliances and US competition policy : does the consumer benefit?
Hemphill, Thomas A.
- In:
Business horizons
43
(
2000
)
2
,
pp. 17-24
Persistent link: https://www.econbiz.de/10001496424
Saved in:
4
The rediscovery of the marketing concept
Webster, Frederick E.
- In:
Business horizons
31
(
1988
)
3
,
pp. 29-39
Persistent link: https://www.econbiz.de/10001062635
Saved in:
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