The rediscovery of the marketing concept
Year of publication: |
1988
|
---|---|
Authors: | Webster, Frederick E. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 31.1988, 3, p. 29-39
|
Subject: | Marketing | Unternehmensplanung | Corporate planning | USA | United States |
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