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language:"eng"
~isPartOf:"Digital Business in Africa : Social Media and Related Technologies"
~language:"slk"
~language:"spa"
~subject:"Social web"
~subject:"Verkauf"
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Digital Business in Africa : Social Media and Related Technologies
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business research : JBR
10
Journal of marketing education : JME
7
The journal of personal selling & sales management : JPSSM
7
Journal of internet commerce
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The connected customer : the changing nature of consumer and business markets
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of internet marketing and advertising : IJIMA
5
Journal of business-to-business marketing
5
Journal of strategic marketing
5
Springer eBook Collection
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SpringerLink / Bücher
5
Journal of advertising research
4
Journal of promotion management : innovations in planning and applied research
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Asia Pacific journal of marketing and logistics
3
California management review
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European journal of marketing : EJM
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Omega : the international journal of management science
3
Sport management review
3
The journal of business & industrial marketing
3
Business horizons
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Cogent business & management
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Corporate social responsibility in the digital age
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Economic research
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Electronic markets : the international journal on networked business
2
Emerging Markets Journal : EMAJ
2
Innovation & management review
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International journal of accounting and information management
2
International journal of business information systems : IJBIS
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sport management and marketing : IJSMM
2
International journal of technology marketing : IJTMkt
2
International journal of wine business research : IJWBR
2
Journal of business ethics : JOBE
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Journal of business strategy
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Journal of fashion marketing and management
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ECONIS (ZBW)
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Ethical social media marketing in Africa
Hinson, Robert
;
Twum, Kojo Kakra
;
Arhin, Eugene
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 17-39)
.
2022
Persistent link: https://www.econbiz.de/10013282674
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Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
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