Africa's digital marketplace : the role of social media in customer engagement
Year of publication: |
2022
|
---|---|
Authors: | Adeola, Ogechi ; Edeh, Jude Ndubuisi ; Evans, Olaniyi ; Abbatty, Oyindamola |
Published in: |
Digital Business in Africa : Social Media and Related Technologies. - Cham : Springer International Publishing, ISBN 978-3-030-93499-6. - 2022, p. 145-168
|
Subject: | Social media | Platform | Africa | Customer engagement | Marketing | Digital | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Afrika | Gesundheitsvorsorge | Preventive care |
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