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language:"eng"
~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
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~subject:"Werbung"
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Delbaere, Majorie
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Discussion papers / CEPR
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Health marketing quarterly
28
International journal of pharmaceutical and healthcare marketing : IJPHM
16
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11
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10
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
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ECONIS (ZBW)
6
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1
Mergers and advertising in the pharmaceutical industry
Dubois, Pierre
-
2022
Persistent link: https://www.econbiz.de/10013435486
Saved in:
2
Direct-to-consumer advertising and the role of hope
Delbaere, Majorie
;
Willis, Erin
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
Saved in:
3
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
4
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
5
Presumed influence of endorser and fear appeal in DTC prescription drug advertising : are they overpowering consumers' judgments?
Kim, Hyojin
;
Lee, Chunsik
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 247-258
Persistent link: https://www.econbiz.de/10009685908
Saved in:
6
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
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