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~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~language:"und"
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Does marketing need reform? : fresh perspectives on the future
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Research report / Graduate School Research Institute Systems, Organisations and Management
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Discussion paper / Center for Economic Research, Tilburg University
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European journal of marketing : EJM
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International series in operations research & management science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing theory
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AMS review : official publication of the Academy of Marketing Science
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Discussion paper / Centre for Economic Policy Research
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Eastern economic journal
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European economy
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Faculty & research / Insead : working paper series
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The morality of markets, marketing, and the corporate purpose
Ringold, Debra Jones
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 64-68)
.
2006
Persistent link: https://www.econbiz.de/10003430094
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From marketing to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
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3
Does marketing need reform school? On the misapplication of marketing to the education of marketers
Holbrook, Morris B.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 265-269)
.
2006
Persistent link: https://www.econbiz.de/10003430349
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