The morality of markets, marketing, and the corporate purpose
Year of publication: |
2006
|
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Authors: | Ringold, Debra Jones |
Published in: |
Does marketing need reform? : fresh perspectives on the future. - Armonk, N.Y. [u.a.] : Sharpe, ISBN 0-7656-1698-X. - 2006, p. 64-68
|
Subject: | Marketing | Ethik | Ethics | USA | United States | Unternehmensethik | Business ethics | Wirtschaftsethik | Economic ethics | Theorie | Theory | Corporate Social Responsibility | Corporate social responsibility |
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