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language:"eng"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Bibliometrics"
~subject:"Loyalty program"
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Loyalty program
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Lim, Weng Marc
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Health marketing quarterly
3
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of retailing and consumer services
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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Handbook of research on mobile marketing management
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of consumer studies
1
International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global marketing
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of targeting, measurement and analysis for marketing
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MSI reports : working paper series
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Services marketing quarterly
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ECONIS (ZBW)
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From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
2
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
Saved in:
3
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
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