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language:"eng"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Foundations and trends in marketing : FTMKT"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
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Foundations and trends in marketing : FTMKT
Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of strategic marketing
SpringerLink / Bücher
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162
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
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2
Aesthetics in marketing
Hagtvedt, Henrik
-
2023
Persistent link: https://www.econbiz.de/10014457594
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3
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
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4
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
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5
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
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6
Agency theory in marketing : 27 years on
Chohan, Raeesah
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 767-793
Persistent link: https://www.econbiz.de/10014304966
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7
Studying healthcare from a marketing perspective
Iacobucci, Dawn
;
Popovich, Deidre
-
2022
Persistent link: https://www.econbiz.de/10012822077
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8
Privacy and consumer empowerment in online advertising
Choi, W. Jason
;
Jerath, Kinshuk
-
2022
Persistent link: https://www.econbiz.de/10012822090
Saved in:
9
Reflections of eminent marketing scholars
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013175776
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10
Social media analytics and its applications in marketing
Moon, Sangkil
;
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013164036
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