Guest editorial: contemporary Issues in luxury marketing and branding
George Christodoulides, Nina Michaelidou and M. Sajid Khan
| Alternative title: | Contemporary Issues in luxury marketing and branding |
|---|---|
| Year of publication: |
2024
|
| Authors: | Christodoulides, George ; Michaelidou, Nina ; Khan, M. Sajid |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 4, p. 551-553
|
| Subject: | branding | luxury | marketing | Markenführung | Brand management | Luxusgüter | Luxury goods | Marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2266434 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553338