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language:"eng"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Marketing"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of strategic marketing
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163
Industrial marketing management : the international journal for industrial and high-tech firms
111
European journal of marketing : EJM
80
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AMS review : official publication of the Academy of Marketing Science
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
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27
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26
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Business horizons
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Journal of advertising research
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International journal of wine business research : IJWBR
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Legends in marketing
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ECONIS (ZBW)
243
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1
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243
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
3
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
6
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
7
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
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8
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
9
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
10
Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
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