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language:"eng"
~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising effects"
~subject:"Social Web"
~subject:"Vergleich"
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Electronic commerce research and applications
Journal of advertising : official publication of the American Academy of Advertising
Health marketing quarterly
20
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Journal of advertising research
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
NBER Working Paper
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Advertising in developing and emerging countries : the economic, political and social context
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
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BREAD working paper
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Cogent business & management
1
Contemporary trends in innovative marketing strategies
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Direct store delivery : concepts, applications and instruments
1
Discussion papers
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ERIM report series research in management
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Emory Law and Economics Research Paper
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European journal of operational research : EJOR
1
Frontiers of business research in China : selected publications from Chinese universities
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Handbook of research on mobile marketing management
1
Handbook of social media management : value chain and business models in changing media markets
1
Health affairs : at the intersection of health, health care, and policy
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Information economics and policy : IEP
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
2
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
3
Optimizing direct response in Internet display advertising
Aksakallı, Vural
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 229-240
Persistent link: https://www.econbiz.de/10009730246
Saved in:
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