//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~isPartOf:"Handbook of research on applied AI for international business and marketing applications"
~language:"spa"
~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing
8
KMU
7
SME
7
Strategic management
2
Strategisches Management
2
Airbnb
1
Artificial intelligence
1
Betriebliches Umfeld
1
Business environment
1
Consultancy services
1
Consumer behaviour
1
Core competency
1
EU countries
1
EU-Staaten
1
Economic ethics
1
Entrepreneurship
1
Entrepreneurship approach
1
Firm performance
1
Informal economy
1
Informelle Wirtschaft
1
Kernkompetenz
1
Konsumentenverhalten
1
Künstliche Intelligenz
1
Lebanese (People)
1
Libanesen
1
Moonlighting
1
Organisationsstruktur
1
Organizational structure
1
Schwarzarbeit
1
Unternehmensberatung
1
Unternehmenserfolg
1
West Africa
1
Westafrika
1
Wirtschaftsethik
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Bibliografie enthalten
Case study
Aufsatz im Buch
12
Book section
12
Fallstudie
8
Language
All
English
Spanish
Author
All
Madichie, Nnamdi O.
2
Padmore, Jo
2
Simpson, Mike
2
Taylor, Nick
2
Bathgate, Ian K.
1
Gbadamosi, Ayantunji
1
Hinson, Robert
1
Kaplan, Andreas M.
1
Nkamnebe, Anayo D.
1
more ...
less ...
Published in...
All
Entrepreneurship marketing : principles and practice of SME marketing
Handbook of research on applied AI for international business and marketing applications
Building corporate identity, image and reputation in the digital era
8
Cases on innovations in educational marketing : transnational and technological strategies
3
Corporate social responsibility in the digital age
2
Ethics in marketing : international cases and perspectives
2
McGraw-Hill/Irwin series in marketing
2
AccessMM-Reihe Grundlagen
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Advertising theory
1
Always learning
1
Applied research on strategic international management
1
Applying quality of life research / Best practices
1
Beiträge zur Rundfunkökonomie
1
Cambridge studies in the history of mass communications
1
Case studies series / National Institute of Rural Development
1
Cases on ...
1
Cases on business and management in the MENA region : new trends and opportunities
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Cranfield on corporate sustainability
1
De Gruyter studies in organization : an international series by internationally known authors presenting current fields of research in organization
1
E-marketing ; Vol. 3
1
Economics, cognition, and society
1
Ethics and morality in consumption : interdisciplinary perspectives
1
European journal of marketing : EJM
1
Framing the global book series
1
HRM and marketing orientation in the new era
1
Harvard business review : HBR
1
Haworth series in segmented, targeted, and customized marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology marketing : IJTMkt
1
International review of entrepreneurship : IRE
1
International series in operations research & management science
1
International series in quantitative marketing : ISQM
1
Jahrbuch der KMU-Forschung
1
Journal of East European management studies : JEEMS
1
Journal of business case studies
1
Journal of business market management : jbm
1
Journal of communication management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence, marketing, and the Fourth Industrial Revolution : criteria, concerns, cases
Kaplan, Andreas M.
- In:
Handbook of research on applied AI for international …
,
(pp. 1-13)
.
2021
Persistent link: https://www.econbiz.de/10012303412
Saved in:
2
Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
Saved in:
3
Managing marketing resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
4
Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 79-95)
.
2011
Persistent link: https://www.econbiz.de/10008822549
Saved in:
5
The entrepreneurship marketing environment
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 55-78)
.
2011
Persistent link: https://www.econbiz.de/10008822550
Saved in:
6
The role and relevance model of marketing in SMEs
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 30-44)
.
2011
Persistent link: https://www.econbiz.de/10008822552
Saved in:
7
Entrepreneurship marketing
Hinson, Robert
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 13-29)
.
2011
Persistent link: https://www.econbiz.de/10008822553
Saved in:
8
Marketing in SMEs : an introduction
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 1-12)
.
2011
Persistent link: https://www.econbiz.de/10008822555
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->