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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Operations research"
~subject:"Advertising effects"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Festschrift"
~type_genre:"Working Paper"
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Aravindakshan, Ashwin
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European journal of marketing : EJM
Operations research
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of forecasting
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing management : MM
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Industrial marketing management : the international journal for industrial and high-tech firms
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ERIM report series research in management
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European journal of operational research : EJOR
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Research report / Graduate School Research Institute Systems, Organisations and Management
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American journal of agricultural economics
4
Discussion paper / Center for Economic Research, Tilburg University
4
International journal of internet marketing and advertising : IJIMA
4
Journal of customer behaviour
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Omega : the international journal of management science
4
Rotterdam Institute for Business Economic Studies
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The Canadian journal of economics
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AMS review : official publication of the Academy of Marketing Science
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International journal of islamic marketing and branding
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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11
An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
12
Marketing logics for competitive advantage?
Tollin, Karin
;
Jones, Richard
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 523-550
Persistent link: https://www.econbiz.de/10009525852
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