An exploratory study of sales-marketing integrative devices
Year of publication: |
2009
|
---|---|
Authors: | Dewsnap, Belinda ; Jobber, David |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 7/8, p. 985-1007
|
Subject: | Marketing | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | USA | United States | Theorie | Theory | Verkauf | Selling |
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