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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Operations research"
~subject:"Marketing management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Festschrift"
~type_genre:"Working Paper"
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Marketing management
Theorie
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Konsumentenverhalten
9
Marketing theory
8
Marketingtheorie
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marketing
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European journal of marketing : EJM
Operations research
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of marketing management : MM
26
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of business-to-business marketing
17
Marketing theory
17
AMS review : official publication of the Academy of Marketing Science
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
15
Journal of macromarketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of research in marketing and entrepreneurship : JRME
12
Business horizons
11
International journal of forecasting
11
International journal of islamic marketing and branding
11
Journal of marketing communications
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in marketing and entrepreneurship
9
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
9
Cogent business & management
8
European research studies
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing education : JME
7
Problems and perspectives in management : PPM ; international research journal
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The marketing review
6
Australasian marketing journal
5
Discussion paper / Center for Economic Research, Tilburg University
5
ERIM report series research in management
5
European journal of operational research : EJOR
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ECONIS (ZBW)
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1
Technical note: revenue volatility under uncertain network effects
Baron, Opher
;
Hu, Ming
;
Malekian, Azarakhsh
- In:
Operations research
70
(
2022
)
4
,
pp. 2254-2263
Persistent link: https://www.econbiz.de/10013366455
Saved in:
2
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Saved in:
3
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
4
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
5
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
6
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
7
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
8
Market practices in countercultural market emergence
Hietanen, Joel
;
Rokka, Joonas
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1563-1588
Persistent link: https://www.econbiz.de/10011409465
Saved in:
9
When does metric use matter less? : how firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, Ofer
;
Currim, Imran S.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1809-1856
Persistent link: https://www.econbiz.de/10011449324
Saved in:
10
Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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